Reasons to Get Authentic Reviews from Customers
On top of fake reviews being bad, there is the other side of things.
There are so many good reasons why you should get authentic reviews from customers and display them online.
1. It’s A Must
Consumers want to read reviews before making a purchase decision. That’s just how things are.
Statistics about reviews show that 93% of consumers read reviews.
This fact does not only go for consumer marketing or e-commerce stores. It’s the same in B2B marketing, or in any industry.
If a potential client has to choose between a business that has no reviews and a business that has reviews, which one do you think they would pick?
When you do business online, you must have reviews.
2. Social Proof
Reviews are a great way to leverage social proof.
It’s a psychological phenomenon that makes people follow each other’s lead in new situations.
When your potential customers see that you have positive reviews from other real people, they are more likely to trust your business as well.
The more reviews you have, the better. Wisdom of the crowds is effective.
Considering this fact, I get it why you would feel inclined to buy fake reviews. It must be a big task to collect enough reviews…
Well, not if you have the right tools! With Trustmary, you could collect as much as over 300 reviews in just a few months.
3. Higher Conversion Rate
Our clients have achieved incredible success with reviews on their website.
Through our customer cases we have learned that when you use reviews in marketing:
- Conversion rates in e-commerce can grow by 37%
- You can get 62% more contact request
- It’s possible to lower the marketing costs while doubling the sales
This goes to further prove that people view reviews from happy customers as a sign of a trustworthy business.
4. Google Loves Reviews
Did you know that reviews account for as much as 15% of the local search engine rankings?
If you are a local business, don’t forget to ask your customers to leave a Google review, and afterwards import the reviews to your own website.
There are other ways in which authentic reviews can aid your SEO efforts.
- They include keywords that help Google index your page and rank with those keywords.
- Reviews on third-party review sites generate backlinks for your site.
- Reviews are fresh content produced by your audience.
These benefits only go for authentic reviews. As we learned above, Google removes reviews that are detected as fake.
5. Reviews Offer Honest Feedback
Customer feedback is the driving force of business growth. It offers you a chance to improve and become the best and most popular solution in your industry.
The positive reviews tell you what you are doing well, while negative reviews help you see what you are lacking.
6. They Teach Your Customers
Many consumers read reviews to find out more about the product or service they are about to purchase.
The potential customers might have questions like:
- “Is this clothing label true to size?”
- “Can this software be used for my purposes?”
- “Does this service include this detail?”
Oftentimes, customer reviews can answer those questions.
You can affect the way people write reviews and what they write about, when you take the review process into your own hands.
7. Build Relationships
How would you feel if one of your favorite brands featured your comment on their website?
I can say for myself that I would feel pretty damn appreciated.
My comments is so valuable that the brand decides to showcase it to all visitors!
Asking for reviews and using them publicly signals that you care about your customers and their opinions.
It’s a great tactic for building relationships and brand loyalty.